Brand Ambassador Consultants is a NATIONAL, founder-led agency started by Sam Caplan. As an agency founder, Sam has a unique perspective as he started in the industry as a Brand Ambassador and eventually went on to work on the brand side, helping well-known wellness brands build robust, national demo programs.
Brand Ambassador Consultants offers fractional field marketing solutions that connects your food and beverage brand with consumers through in-store samplings, club-channel roadshows, corporate demos, and trade show activations. Our experienced team of brand ambassadors will help you engage directly with your target audience and drive product awareness and sales.
"Sam is a go-to for Rebel clients for their Costco brand ambassador needs. Brand Ambassador Consultants is fast, thorough and understands the nuances of working in the Costco warehouse. We confidently recommend B.A.C. to all of our Rebel clients." - Carlene Carl, Founder, Rebel Solutions Group
"Sam and his team are consummate professionals with a clear passion for the demanding work of passionately sharing a brand, our brand, with consumers."
- Matt Bachmann, Co-Founder & CEO, Wandering Bear Coffee
"Sam and his team are fantastic to work with. They truly are brand ambassadors. Sam is very experienced and ensures that his team consistently executes high-quality activations. They move quickly, adapt on the fly and are results-oriented. I would confidently recommend Sam and the Brand Ambassador Consultants team to any brand looking to execute high-caliber field marketing activations."
- Ryan Haggerty, Vice President of Marketing and Innovation, HOP WTR
Brand Ambassadorship is a talent-driven industry. Brands and agencies that understand that will experience a strong ROI with regard to field marketing investments.
Brands and agencies that treat their Brand Ambassadors like interchangeable commodities, are destined to fail.
I set out to create Brand Ambassadors Consultants as a company I would want to work for if I was an independent Brand Ambassador. It's important to acknowledge that we're nothing without our team. As such, we treat our Brand Ambassadors as talent.
Here's what our talent thinks of us...
"I really enjoyed working for Brand Ambassador Consultants. Sam Caplan is very personable and professional. [B.A.C.] did a great job making sure the BAs were well-trained and prepared for success." - Kristy Urman
"[B.A.C.] always plans events that are sure to be a great time for both the BA worked as well as every consumer/shopper the BA comes into contract with."
- Gianna James
"The thing that most impressed me about [B.A.C.] was that they were available to answer questions and give support before and during the event."
- Sheryl Moss
Looking for more info? Have questions? We're here to help. Feel free to schedule a free consultation
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